Company History

Ocala Office front viewTurn to the professionals at Ritz Eyecare when you are having trouble seeing clearly. Since 1989, we have been serving patients throughout the Ocala, Florida, by offering a wide range of services including comprehensive eye exams, free glasses adjustments, and glaucoma treatments. Our goal is to help you see that you’re in the best hands with our optometrist.

The specialists at our optometry center have dedicated themselves to providing an unrivaled level of customer service. Our products and services are all focused on giving our patients exactly what they need in a comfortable, caring environment. So whether you are a completely new patient or have been with us from the start, you can count on us for a high level of care every visit.

glasses and eye examOur professionals are happy to answer any questions you have and talk you through your treatment options if you have any eye issues. Our board-certified optometrists always keep up to date on the latest innovations, as well as the time-honored proven techniques that give our patients the quality care they deserve.

When you visit our office, you not only get to experience the superior services our optometrists provide, but you also get to choose from a wide range of glasses. We have many different shapes, styles, and colors, so you’re bound to find something you love. To give you even more choices on a daily basis, we offer two pairs of glasses for the price of one.

Schedule an appointment for your next eye exam at one of our two office locations. You’ll clearly see what a difference our optometrists can make.

Meet the Doctors

Dr. Daniel Ritz

Daniel RitzDr. Daniel Ritz is a native of Florida. He joined his father, Dr. Bill Ritz, who has practiced in Ocala for over thirty years to form Ritz Eyecare. Now located in a new professional building, the original office was formed at Jasmine Plaza over ten years ago.

He is a graduate of the University of Florida and completed his professional work at the University of Houston. He received his Doctor of Optometry degree with High Honors. Dr. Dan Ritz served his extern training at the Texas State Hospital in Rosharm, Texas. There he worked closely with surgical ophthalmologists and provide a wide range of primary eye care.

Dr. Ritz is married to Rebecca Ritz and has four children and eleven grandchildren. They are members Meadowbrook Church in Ocala.  As well, Dr. Ritz is a Board Certified Optometrist in Florida.

Dr. Victoria Rawls

Dr. Victoria Rawls is a native of Salem, Illinois. She graduated from the University of Illinois Urbana-Campaign with a Bachelor’s of Science Degree. Her professional training was done at Nova Southeastern University in Fort Lauderdale, Florida where she received her Bachelor of Visual Sciences Degree and her Doctor in Optometry. Dr. Rawls graduated with Honors and is a member of the Beta Sigma Kappa Honor Society. Dr. Rawls performed research in the Contact Lens Department, surveying contact lens care in the youth population. Her internship was completed at the Veterans Affairs Hospital in The Villages, Florida where she provided primary eye care and treat ocular disease for veterans. She also worked alongside ophthalmology, providing post-operative care.

Dr. Rawls has recently moved to Ocala to be with her husband, a native of the area. It has always been her desire to live and work in a community in Central Florida. In her free time, she enjoys physically working out, staying active and being healthy. She also plays piano and guitar in her leisure time. She participates in charitable work, providing her optometric services to her community. Dr. Rawls is a Board Certified Optometrists in Florida.